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Instagram Well-being

During my masters in Visual & Experience Design, I envisioned a concept that imagines a future when social media companies will accommodate tools to create a better experience with their apps. More importantly, it will focus on maintaining a user’s mental health and give them a reflection of their usage. Using on-device machine learning capabilities, it can showcase information like personality traits or emotional triggering content from the people they follow. Due to its deep learning nature, it would be only possible to implement this on the official Instagram app. The optional prompt to enable this feature pops up on the main Instagram feed. This confirms to the user that the feature is totally optional and works only if they opt-in.


Instagram Feed Prompt

The well-being features can be turned on using a prompt that appears on your post feed.

Instagram Feed Prompt Permission

Due to privacy concerns, you are informed about how your interaction on Instagram will be analysed and stored on-device only for your own use.  

Instagram Well-being Dashboard

The dashboard reflects your interaction using on-device machine learning. Based on its understanding, it reports to you with emotional triggering content, personality traits, etc. 


Content Repetition

When you post the same kind of content too frequently, it picks up this pattern and suggests you not to do so. 



What you like, what you post or how you interact on Instagram tells a story. The colours or hashtags for example could potentially tell whether you are happy or not. 


Current Obsession

When you post something, it classifies the content in specific categories based on what it is. For example, your current obsession could be pictures of ramen.


Personality Trait

Depending on the interactions and content you post, it can figure out if you are an introvert, extrovert or an ambivert.


Overexposure to Media

Automatically mute news stories that have been shared multiple times by the people you follow. It combines these news stories into a single one so that you are not overexposed to the same news over and over again.


Selfie-Taker Category

Based on the kind of selfies you post, it categorizes you in one of the three types - Autobiographer, Communicator or Self-Publicist (based on research).


User Engagement

Learn about users you interact with most of the time. Get stats like frequency rates, number of shared comments and DMs.


Strangers & Aliens

It automatically suggests you to unfollow the people you do not frequently interact with or people that do not follow you back. Instagram already implemented something similar later on. 



You can use the timeline to compare your activity and dashboard data with previous days. 

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